Ways to measure ad spent on facebook
Ad spent returns are basically like the returns over investment and that is what is being paid for online advertising. Actually it is like a cornerstone metric which is used by the users so that they could easily measure the success for advertising that they’ve got on Facebook and it provides support in whatever you are involved in like if you are marketing dollars and then for getting positive results for the business you are running and to get maximum returns for investments.
There has been a report published by an accurate survey and according to it, there is just 10 percent of the respondents who were strongly agreeing to the view that the ROI regarding organic efforts of social media efforts could be measured by them and about 56 percent were those who totally disagreed with this concept.
Measurements of ROAS
However, the situation here isn’t exactly like the marketing efforts and it is the measurements of ROAS of the Facebook ads which are posted by you for your brand and it is actually directly connected with the conversion tracking and Facebook pixels. When it is installed in a true manner it is basically dependent on the business and that is the way when tend to tend to get direct and severely hard data so that you could know that what is the actual performance of your ads over Facebook and how much impactful that advertising could be for your business integrity. Most of the times people get confused about ROAS and for them, it is actually the total income which is generated in business from ads on facebook and that revenue when is divided by the total costs which you have made for those ads then you get ROAS.
Let’s suppose that you have incurred costs of total $50,000 per month on the ads on Facebook and then in return, you get the income of $150,000 that means that you have generated 3X ROAS for the business of yours.
Well, this has got very less ambiguity with the advertisements over facebook if its seen to be compared with the organic social media strategies for the marketing of business and that is surely one of the best marketing channels one could use for their business.
This is the way in which businessmen could keep a track record of their ROAS by putting their ad spends and knowing how much you are getting as revenues. Well, still there are categories for the businesses which advertise using the Facebook ad spending and that are two. One is for the businesses which sell services or products to the customers who pay for such things using their websites.
Those service providers who are basically involved in generating the leads and then they do the conversion of their potential customers off from facebook like by using emails or mobile phones as their communication mediums. If you have got a business same like a given description, it won’t be tough for you to find out and measure the ROAS of your business because that can be measured by using the ad pixel of facebook.
Kayne Jerry is a social media marketing consultant currently working at Tweetnfollow. He is interested in working that increases ROI while spending at Facebook & Instagram Ads. Moreover, his recent experience involves giving consultancy to major food and lifestyle brands.